Thursday, November 02, 2006

Malvin Van Gelderen

Phone: 07957322671


Malvin Van Gelderen worked for many years as a production journalist, photographer, designer and art-director for a wide range of national newspapers and magazines. He was assistant group art director at the Haymarket Press and art editor of IPC's Riding magazine, one of the group's largest consumer titles, and then the market leading Horse & Hounds. As a freelancer he has worked on the design and production of the Sun, Daily Mirror, Sunday Express, Sunday People, Woman, Woman & Home, The Sunday People magazine, Woman's Realm and other titles.

He has been a journalism educator for more than twenty years and has taught in both the private and public sector at places such as City University, PMA Training, IPC magazines (training), the National Council for the Training of Journalists, the London College of Fashion, Reed Business Press and elsewhere as well as the University of Westminster.

Currently he is a visiting lecturer and consultant to Universities and does seminars on advanced design to Art Directors of leading publications, and technology training to the industry.


Ipc Media
'He instructs on all the latest technology involved in magazine production and DTP application programs including InDesign, QuarkXpress and Photoshop.

Included in his courses are a critical analysis of the typography, layout and design content of delegate magazines.

His expertise and experience have been most appreciated and I can thoroughly recommend him'

Haymarket Magazines
'Feedback from the delegates who have attended his Quark courses (basic and advanced) is always extremely positive'

The Daily Mirror
'His high levels of aptitude, skill and understanding of technology made him one of our most valued designers'

The University of Westminster
'A very skilled and patient trainer, with a professional grasp of all the technology involved in the Desk Top Publishing Industry, including InDesign, Photoshop and QuarkXpress'

Welch Allyn Uk Ltd (medical diagnostics)
'I didn't realise InDesign was so easy!'

Clients Include
Granada TV, Granada Books, HSBC Bank, Head Magazine, Synthes/ Stratec Medical, Lady Magazine, Field Fisher Watterhouse Ltd, London School of Journalism, Westminster University, City University, Fed of City Farms: Patron HRH The Prince of Wales, FMI Training, BDP architecs, IPC Media, National Council for the Training of Journalists, Royal Pharmaceutical Society, Westminster Adult Education, Reed Business Press, Havering and Southwark Colleges, Daily Mirror, Sunday Express, The Sun, The People, The Surrey Institute of Art and Design, The Socialist, The London College of Fashion, Royal Air Force, Police Force, YMCA , The Bank of England, National Physical Laboratory, Avenues Publishing and The Home Office.

Featured in the 'INDIAN TRIBUNE'
Friday, December 2, 2005, Chandigarh, India
Updated at 3:00 am (IST)

Mind the Image

by Aditi Tandon

Images are fun but not so much when someone walks up to you and proves that they can seriously dent reputations and threaten races.

So when Malvin van Gelderen, the design expert from London’s Daily Mirror walked into our newsroom the other day and said, “images can kill”, he had already set the mood for the day.

In the superbly interesting setting that he offered, nothing of the earlier planned heavy duty session on newspaper design remained. What remained was a virtual journey through the history of images and how they had been employed to ruin hard-earned reputations and even change the course of histories.

Technically, the session was about image manipulation and the power of skilled users to change the reality for people and make them think in the way they wanted. It was tough to believe Malvin but we had no idea what evidence was coming.

The first image to be flashed across the projector came heavily loaded with shock. It captured the US President George Bush delightfully raising his right arm as a gesture of love for his people. And just when you thought how lovely he looked, two images by his side ensured he did not look that lovely after all.

Giving him company were Hitler and Saddam Hussein - also raising their respective right arms in the same fashion as he did. And if that shock was less, the caption at the bottom brought in some more. It read, “Great men salute alike!’

The image was potent - both on political and personal fronts as it placed Bush on the same platform as Hitler and Saddam, although briefly. And no matter whether Bush was there or not, the image had done its damage.

The next picture was no less shocking. Only this time it chose to tarnish President Bush’s arch rival Democrat John F Kerry’s reputation. Probably faked at the height of the last US presidential campaign, the image showed the aggressive actress Jane Fonda addressing one of her legendary anti Vietnam War rallies. And what? Alongside Fonda you spot a young Kerry - smiling away to glory in support.

The image went down in photographic history as a “big fake” (a montage as it was) but not until it had projected Kerry as a “traitor.” Never mind the fact that he was never there in the rally!

Then came another interesting frame - located in England 14 years ago — when Labour candidate Neil Kinnick challenged the favourite “Maggy” Thatcher. A famous UK newspaper used image retouching in Photoshop to liken Kinnick’s head to a light ball. The caption did the rest. It read “The last person to leave the country turn out the lights.” Kinnick lost the election heavily!

For conclusion, we heard of how Hitler used images for his anti-Jew propaganda. He commissioned films to show rats running and then repeating the visual with Jews in it. Finally he made his men believe that Jews were vermin and needed to be killed. He quite famously declared, “We are, after all, killing vermin, not humans’.

And this he did by distorting images!